COASTAL PERFORMANCE
Made for epic days on the water, the course, and everything in between.
SHOP BY CATEGORY
BESTSELLERS
Our top coastal gear favorites
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Scuba Neck Hoodie
4.84 / 5.0
(37) 37 total reviews
Regular price $75.00 USDRegular priceSale price $75.00 USD -
Vardon Vest
4.88 / 5.0
(8) 8 total reviews
Regular price $75.00 USDRegular priceSale price $75.00 USD -
Quarter-Zip
4.85 / 5.0
(20) 20 total reviews
Regular price $80.00 USDRegular priceSale price $80.00 USD -
Core Sun Tee
4.6 / 5.0
(5) 5 total reviews
Regular price $45.00 USDRegular priceSale price $45.00 USD -
Latitude Polo
4.86 / 5.0
(21) 21 total reviews
Regular price $70.00 USDRegular priceSale price $70.00 USD -
Shore Born Hoodie - True Navy
5.0 / 5.0
(0) 0 total reviews
Regular price $48.00 USDRegular priceSale price $48.00 USD -
Breakwater
5.0 / 5.0
(1) 1 total reviews
Regular price $48.00 USDRegular priceSale price $48.00 USD
NEW ARRIVALS
Level up your style with beachy vibes
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Beach Washed Pocket Long Sleeve
4.75 / 5.0
(4) 4 total reviews
Regular price $45.00 USDRegular price$45.00 USDSale price $45.00 USD -
Shore Born Hoodie - Coral
5.0 / 5.0
(0) 0 total reviews
Regular price $48.00 USDRegular priceSale price $48.00 USD -
Marathon Board Shorts
4.87 / 5.0
(15) 15 total reviews
Regular price $54.00 USDRegular price$54.00 USDSale price $54.00 USD -
Youth Breakwater LS - White
5.0 / 5.0
(0) 0 total reviews
Regular price $40.00 USDRegular priceSale price $40.00 USD -
Sold outBeach-Washed Pocket Tee
4.8 / 5.0
(15) 15 total reviews
Regular price $35.00 USDRegular price$35.00 USDSale price $35.00 USDSold out -
Local Icon LS
5.0 / 5.0
(0) 0 total reviews
Regular price $48.00 USDRegular priceSale price $48.00 USD -
Youth Shore Born Hoodie - True Navy
5.0 / 5.0
(0) 0 total reviews
Regular price $45.00 USDRegular priceSale price $45.00 USD -
Core Sun Tee
4.6 / 5.0
(5) 5 total reviews
Regular price $45.00 USDRegular priceSale price $45.00 USD
SUN PROTECTION
Tested on the Shore. Loved Everywhere.
BORN ON THE SHORE
At Fluke Apparel, we design coastal gear that holds up to any adventure. Inspired by our days out on the water and time spent on the golf course, we craft apparel that blends sun protection, everyday comfort, and laid-back style-from the beach to the boat and beyond.
JOIN THE FLUKE CREW
NEW STUFF + BACKSTAGE INFO












