About Us

Fluke Apparel Co.

Fluke Apparel Co. was born on the Jersey Shore — inspired by long days on the water, early morning tee times, and the laid-back rhythm of life by the coast.

We create apparel that blends performance and style — from UPF-rated sun hoodies and breathable polos to gear that holds up from the boat to the golf course and everywhere in between. Our products are designed for those who live outside, stay active, and appreciate the details.

Everything we make is rooted in quality, comfort, and coastal grit — no fluff, no flash. Just solid gear made to move with you.

Meet the Founder

Fluke started as a side hustle, built out of a garage on the Jersey Shore, by Chris Payne — a guy who grew up fishing, surfing, and playing golf up and down the coast. What began with a few tees for friends has grown into a full lineup of gear that reflects that same lifestyle.

Chris still oversees every design and detail — making sure each piece feels right on the water, the course, or wherever your day takes you.